Biography of Scott Register
Co-Founder, Producer, Host of Reg's Coffee House
Scott Register has spent a lifetime listening. Forever in search of the quintessential musical outlet to appeal his discerning, ranging tastes, Register's evolving career in music began in his teenage years where he was known as a music dealer of sorts "rolling tapes" for friends who wanted a sample of what Reg deemed hip and hot. Today, he continues to disseminate this vibe via his tailor-made radio show, Reg's Coffee House. Through the show Register has found it to be much easier and certainly more interesting to create his own place in music and on the radio. So every Sunday morning for the past 8 years, Register immersed himself into his self-made musical cocoon for three hours of doing what comes naturally imparting his inherent knowledge and passion for music onto his band of faithful listeners. As he determinedly and admittedly marches to the beat of his own drum, he has uncovered many like him following the quest for "good, real, honest" music.
It was through a series of mediocre jobs leading to self-professed lucky breaks of being in the right place at the right time that Register began to see pockets where his musical fervor could lead to a career. The path had not been direct. However in relentlessly pursuing what he loved he was being led to the right place.
In the winter of 1997, Reg's Coffee House debuted to an audience searching, albeit until this point unsuccessfully, for an alternative to traditional "canned" radio. Register knew the market was out there desperate to be served, but would they listen? Register admitted that the first year was tenuous. Yet, Reg's Coffee House quickly gained attention and developed a following of loyal listeners. As Register intended, the show was purely about the music, not about "Reg" the personality. The show was a success.
His trusted ear and passionate persuasion have allowed him to take the show and develop it as he sees fit. Register is confident that he knows what the listeners want and he is hell-bent on delivering just that. To stay true to the music, there is no influence from programming directors, labels, or outside sources. The music selected is purely the highly opinionated, personal taste of one which ultimately translates into the taste of many, many listeners. While relying on his gut, Register works diligently to back it up. It is his business to know the musicians, go to the shows and festivals, seek out new talent and listen to everything that crosses his doorstep.
As Reg's Coffee House continues to evolve, so does Register himself. His relationships with the artists he plays on the show have grown and proven mutually beneficial. Through the years, many artists have experienced first hand the benefit of exposure through the show as well as the "Reg seal of approval." Likewise, Register can easily coax artist into performing live on the show, providing another breakthrough benefit to listeners. With his day job at the Coalition of Independent Music Stores, Register stays in front of the musical curve with album advances and exposure to up and coming artists. When it comes to tapping music for his show, however, he admits that some of his best "discoveries" have come from listeners.
Scott Register has been described as laid back, tuned in, honest and respected. A man who knows his music. He is certainly all that. He is also, admittedly, just a guy who loves music. And most impressively, a guy who has transformed his enthusiasm for music into a viable, exciting career. Wouldn't we all love to do that?